Marketing suppliers are paid in ways that are hard to see from the invoice: retainers, mark-ups on production, rebates and commissions. These guides explain how each type of supplier makes money, what fees and rate cards should show, and how to run an agency pitch or RFP that produces comparable proposals.
At US$200 per guide US$1,000
Save US$200 · 5 guides
Downloadable guides · Category-specific supplier questions · PROCUpedia Studio access included
Buy this areaHow agencies build fees and mark-ups, and how to run a pitch that produces comparable proposals.
Covers: Creative and branding agencies, digital agencies, PR agencies, media agencies, rebates and media audit, video production, print and production, translation.
Included: Marketing Agencies RFP questions for suppliers
Buy this guide, US$200How web agencies price design, development and support, and how to write a website RFP.
Covers: Website design, website development and redesign, platforms and licences, fixed price versus time and materials, hosting and support.
Included: Website & Digital Development RFP questions for suppliers
Buy this guide, US$200How creators and influencer agencies set rates, and how to contract for usage rights.
Covers: Influencer agencies and platforms, creator fees and rate cards, usage rights and exclusivity, disclosure rules.
Included: Influencers & Creators RFP questions for suppliers
Buy this guide, US$200How event agencies and venues charge, and how to make fees and commissions visible.
Covers: Event management agencies, conferences and internal events, incentives, venues and venue contracts, attrition and cancellation.
Included: Events RFP questions for suppliers
Buy this guide, US$200How research agencies and panels price, and how to set up a roster of research suppliers.
Covers: Research agencies, panels and fieldwork, cost per interview, AI and synthetic data, supplier rosters.
Included: Market Research RFP questions for suppliers
Buy this guide, US$200